White Papers
One of the most important values we hold as a company is the desire to share what
we have learned both as individuals and as a company. Below you'll find our library of White Papers.
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Semphonic Non Profit Guide to Using Analytics
By Gary Angel, Allison Hartsoe, Phil Kemelor and Chris Meares
Tracking the Customer Journey: A Data Model for the Digital World
By Gary Angel
The Future of Digital Measurement and Personalization
By Gary Angel
Profiles in Analytics: 2011
By Phil Kemelor
SiteCatalyst 15 Transition Guide
By Semphonic
Integrating Marketing Data Silos for a Complete Customer Profile
By Gary Angel and Quantivo
Segmentation in the Financial Services Industry
By Gary Angel and Jennifer Wilson of Webtrends
Integrating Behavioral Data & Online Survey Research
By Gary Angel and iPerceptions
Segments and Score
By Gary Angel
Profiles in Web Analytics
By Phil Kemelor
The Executive's Guide to Website Measurement and Testing
By Phil Kemelor
Getting a Grip on Digital Analytics:
A Plan for Driving Online, Social Media,
Mobile and Video Strategy
By Phil Kemelor
Semphonic Selects Review Series - ObservePoint
By Semphonic
The Art of Omniture: Some Tips and Tricks
By Gary Angel, Joel Hadary, and Paul Legutko
Web Analytics Tool Evaluation and Selection
By Gary Angel
Functionalism: A New Approach to Web Analytics
By Gary Angel, Joel Hadary, and Paul Legutko
Warehousing Web Analytics
By Semphonic in partnership with Netezza
Event-driven Customer Marketing Across the Customer Lifecycle
By Semphonic in partnership with Aleri
Measuring Microsites
By Paul Legutko
Mobile Measurement
By Greg Dowling
Visitor Segmentation
By Gary Angel
Mobile Tag Generator
By Semphonic
